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PAID MEDIA CASE STUDY · UAE

AL HARIB INTERIORS

Meta Ads & Lead Generation

A paid social engagement for a UAE interior design business, using Meta campaigns to generate customer inquiries and evaluate performance across campaign, ad-set and individual-ad levels.

The case study focuses on selected messaging campaigns and supplied evidence. A separate lead-form result and unsupported sales outcomes are not included in the messaging analysis.

PROJECT TYPE
  • Meta Ads
  • Messaging Campaigns
  • Campaign Analysis
  • Creative Testing
  • UAE Market
MarketUnited Arab Emirates
ChannelMeta Ads
Selected objectiveMessaging Conversations
BusinessInterior Design

01 / SELECTED CAMPAIGN EVIDENCE

Meta Campaign Performance

Selected campaign rows from the supplied Meta Ads Manager evidence. Messaging conversations are customer inquiries, not confirmed sales.

SELECTED CAMPAIGNS3

Messaging campaigns analyzed

MESSAGING CONVERSATIONS140

93 + 33 + 14 across the selected campaigns

SELECTED CAMPAIGN SPENDAED 2,899.01

Spend across those three selected campaigns

01

Messaging Conversations by Campaign

16 June93
11 May33
27 April14
02

Cost per Messaging Conversation

16 JuneAED 26.75
11 MayAED 9.71
27 AprilAED 6.52
Selected messaging campaign results
CampaignMessaging ConversationsCost / ConversationSpendImpressionsReachLink CTR
New Engagement campaign · 16 June93AED 26.75AED 2,487.4022,91212,1460.79%
New Leads campaign · 11 May33AED 9.71AED 320.377,3394,3531.65%
Leads campaign · 27 April14AED 6.52AED 91.241,9421,1101.44%

The Ads Manager view also contains a separate Lead Form row. It is excluded here and is not counted as a messaging conversation.

02 / CAMPAIGN → AD SET → AD

From Campaign Performance to Ad-Level Analysis

Supporting reports show performance reviewed beyond campaign totals, through to individual ad sets and ads.

The individual-ad report shows variation in both volume and cost: visible ads recorded 93 conversations at AED 26.75 per result, 22 at AED 9.29, and 11 at AED 6.20. These are separate observed outcomes; the screenshots do not establish why performance differed.

03 / REAL CAMPAIGN CREATIVE

Creative Execution

Representative creative and ad-preview screenshots from the supplied campaign evidence.

Multiple interior design offers and creative angles were presented through Meta campaigns. The ad previews show creative execution; no individual creative is attributed to a specific result unless that connection is visible in the supplied reporting.

04 / PERFORMANCE INSIGHT

Optimization Insight

Campaign-level results alone do not identify which creative or ad is driving performance. Reviewing campaign, ad-set and individual-ad data together provides a stronger basis for budget allocation, creative decisions and optimization.

The selected campaign view shows scale and cost are not interchangeable: the 16 June campaign recorded 93 messaging conversations at AED 26.75 each, while the 27 April campaign recorded 14 at AED 6.52 each. This supports comparing volume and cost efficiency alongside ad-level results, without claiming causation or confirmed business outcomes.

05 / DIGITAL PRESENCE & CUSTOMER JOURNEY

Website & Customer Journey

Website screenshots provide brand and service context; they are not evidence of an online checkout or completed purchase system.

  1. META AD
  2. CUSTOMER INTEREST
  3. WHATSAPP / MESSAGING CONVERSATION
  4. PRODUCT / REQUIREMENT DISCUSSION
  5. SALES FOLLOW-UP

06 / RESPONSIBILITIES

My Contribution

  • Meta campaign planning and execution
  • Audience and campaign structure
  • Creative and offer testing
  • Campaign, ad-set and ad-level analysis
  • Performance review and optimization
  • Website and customer-journey alignment